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Google Tag Manager Use Cases

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  Usually, every GTM journey starts with the installation and basic tracking. Since there are different entities that can be tracked, naturally, there are different solutions for them. #1.  Track website page views #2.  Track page views of a single-page website  or web application. #3.  Track Accelerated Mobile Pages (AMP) . Keep in mind that AMPs have a lot of tracking limitations compared to a regular website but there are still some things you can do with GTM and Simo explains them. #4.  Track mobile applications . Here are two cool resources to help you get started: for  Android  and for  iOS #5.  Easily install various 3rd-party tools by using built-in tag templates . Google Tag Manager features a powerful tag template system to help simplify the publishing of tracking codes and eliminate errors. In addition to the templates for Google tags such as Analytics, Google Ads, and DoubleClick, templates for a growing list of certifie...
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GTM(GOOGLE TAG MANAGER)

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  What Is Google Tag Manager? Google Tag Manager (GTM) is a free tool that enables you to install, store, and manage marketing tags without modifying website code.  Marketing tags  are small snippets of code that track user actions and collect data.  The most common example of a marketing tag is the  Google tag . The Google tag is used to install Google Analytics and other Google products and services. Other common examples include Google Analytics events, Google Ads conversion scripts, Meta Pixel, and remarketing tags. Tags like these are placed in your website code for Google Analytics and other platforms to function and collect data. But with every code change, you risk losing or breaking tags (or other website elements). GTM mitigates these issues by allowing you to install, manage, and deploy marketing tags from within its software instead of in your website code. And the software injects code snippets and marketing tags into your website code only when nec...
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Traffic sources

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visit   Industry Analysis Marketing Channels provides a snapshot of the traffic channel distribution for the analyzed industry within the specified time-frame and country. The data is based on an index of the top 100 websites within the chosen category. Traffic Share : Distribution of incoming traffic from each marketing channel for the selected category over the selected time period. Traffic Volumes by Source : Volume of incoming traffic from each marketing channel for the selected category over the selected time period. The  marketing channels  include: Direct : Traffic sent from users that directly entered a URL into a browser saved bookmarks or any links from outside the browser (such as on Microsoft Word). Mail : Traffic sent from web-based mail clients such as Gmail. Referral : Traffic sent from one website to another, through a direct link. This kind of traffic includes affiliates, content partners, and traffic from direct media buying or news coverage. Soci...
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