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  Usually, every GTM journey starts with the installation and basic tracking. Since there are different entities that can be tracked, naturally, there are different solutions for them. #1.  Track website page views #2.  Track page views of a single-page website  or web application. #3.  Track Accelerated Mobile Pages (AMP) . Keep in mind that AMPs have a lot of tracking limitations compared to a regular website but there are still some things you can do with GTM and Simo explains them. #4.  Track mobile applications . Here are two cool resources to help you get started: for  Android  and for  iOS #5.  Easily install various 3rd-party tools by using built-in tag templates . Google Tag Manager features a powerful tag template system to help simplify the publishing of tracking codes and eliminate errors. In addition to the templates for Google tags such as Analytics, Google Ads, and DoubleClick, templates for a growing list of certified vendors are also supported. Additionally, in 2019, G

  What Is Google Tag Manager? Google Tag Manager (GTM) is a free tool that enables you to install, store, and manage marketing tags without modifying website code.  Marketing tags  are small snippets of code that track user actions and collect data.  The most common example of a marketing tag is the  Google tag . The Google tag is used to install Google Analytics and other Google products and services. Other common examples include Google Analytics events, Google Ads conversion scripts, Meta Pixel, and remarketing tags. Tags like these are placed in your website code for Google Analytics and other platforms to function and collect data. But with every code change, you risk losing or breaking tags (or other website elements). GTM mitigates these issues by allowing you to install, manage, and deploy marketing tags from within its software instead of in your website code. And the software injects code snippets and marketing tags into your website code only when necessary. So you won’t acc

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